BI Intelligence This story was delivered to BI Intelligence subscribers. To learn more and subscribe, please. Two-thirds of the world’s population are connected by mobile devices, to data from GSMA. This milestone of 5 billion unique mobile subscribers globally was achieved in Q2 2017. By 2020, almost 75% of the global population will be connected by mobile. Here are the key takeaways from the report:.
Smartphones will continue to drive new mobile subscriptions. By 2020, new smartphone users will account for 66% of new global connections, up from 53% in Q2 2017. Developing markets will account for the largest share of new mobile subscription growth over the forecast period. Forty percent of new subscribers will stem from five markets: India, China, Nigeria, Indonesia, and Pakistan. But mobile growth is slowing. It took around four years to reach 5 billion mobile users, compared with the three-and-a-half years it took to reach 4 billion. This suggests it’s going to take longer to reach 6 billion users, as the pool of new mobile users continues to shrink.
The number of smartphone users in the world is expected to reach a giant 6.1 billion by 2020. Its estimates show an enormous jump from the 2.6 billion smartphone users recorded in 2014 to 6.1.
Affordability, content relevance, and digital literacy are likely bigger inhibitors to mobile internet adoption than a lack of network infrastructure is. Two-thirds of the 3.7 billion consumers who aren’t connected to the internet are within range of 3G or 4G networks. This suggests that device cost, a lack of relevant apps and content, and not knowing how to use the device are the primary barriers to mobile adoption. However, tech companies are targeting emerging markets to ensure that mobile adoption and internet usage continue to grow. For instance, local smartphone markers in China, such as Oppo, Vivo, and Xiaomi, Micromax in India, and AfriOne in Nigeria are building very affordable smartphones for consumers in their respective markets and abroad. And Google and Apple are building app developer centers in emerging markets such as Bangalore in India, which could increase the volume of localized apps.
To receive stories like this one directly to your inbox every morning, sign up for the newsletter. This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. Two-thirds of the world’s population are connected by mobile devices, according to data from GSMA. This milestone of 5 billion unique mobile subscribers globally was achieved in Q2 2017. By 2020, almost 75% of the global population will be connected by mobile.
Here are the key takeaways from the report: Smartphones will continue to drive new mobile subscriptions. By 2020, new smartphone users will account for 66% of new global connections, up from 53% in Q2 2017. Developing markets will account for the largest share of new mobile subscription growth over the forecast period. Forty percent of new subscribers will stem from five markets: India, China, Nigeria, Indonesia, and Pakistan. But mobile growth is slowing. It took around four years to reach 5 billion mobile users, compared with the three-and-a-half years it took to reach 4 billion. This suggests it’s going to take longer to reach 6 billion users, as the pool of new mobile users continues to shrink. Affordability, content relevance, and digital literacy are likely bigger inhibitors to mobile internet adoption than a lack of network infrastructure is. Two-thirds of the 3.7 billion consumers who aren’t connected to the internet are within range of 3G or 4G networks. This suggests that device cost, a lack of relevant apps and content, and not knowing how to use the device are the primary barriers to mobile adoption. However, tech companies are targeting emerging markets to ensure that mobile adoption and internet usage continue to grow. For instance, local smartphone markers in China, such as Oppo, Vivo, and Xiaomi, Micromax in India, and AfriOne in Nigeria are building very affordable smartphones for consumers in their respective markets and abroad.
And Google and Apple are building app developer centers in emerging markets such as Bangalore in India, which could increase the volume of localized apps. To receive stories like this one directly to your inbox every morning, sign up for the Apps and Platforms Briefing newsletter. Click here to learn more about how you can gain risk-free access today. This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here.
Two-thirds of the world’s population are connected by mobile devices, according to data from GSMA. This milestone of 5 billion unique mobile subscribers globally was achieved in Q2 2017. By 2020, almost 75% of the global population will be connected by mobile. Here are the key takeaways from the report: Smartphones will continue to drive new mobile subscriptions. By 2020, new smartphone users will account for 66% of new global connections, up from 53% in Q2 2017. Developing markets will account for the largest share of new mobile subscription growth over the forecast period. Forty percent of new subscribers will stem from five markets: India, China, Nigeria, Indonesia, and Pakistan. But mobile growth is slowing. It took around four years to reach 5 billion mobile users, compared with the three-and-a-half years it took to reach 4 billion. This suggests it’s going to take longer to reach 6 billion users, as the pool of new mobile users continues to shrink.
Affordability, content relevance, and digital literacy are likely bigger inhibitors to mobile internet adoption than a lack of network infrastructure is. Two-thirds of the 3.7 billion consumers who aren’t connected to the internet are within range of 3G or 4G networks. This suggests that device cost, a lack of relevant apps and content, and not knowing how to use the device are the primary barriers to mobile adoption. However, tech companies are targeting emerging markets to ensure that mobile adoption and internet usage continue to grow. For instance, local smartphone markers in China, such as Oppo, Vivo, and Xiaomi, Micromax in India, and AfriOne in Nigeria are building very affordable smartphones for consumers in their respective markets and abroad. And Google and Apple are building app developer centers in emerging markets such as Bangalore in India, which could increase the volume of localized apps. To receive stories like this one directly to your inbox every morning, sign up for the Apps and Platforms Briefing newsletter. Click here to learn more about how you can gain risk-free access today.
The new 2018 Global Digital suite of reports from and reveals that there are now more than 4 billion people around the world using the internet. Well over half of the world’s population is now online, with the latest data showing that nearly a quarter of a billion new users came online for the first time in 2017. Africa has seen the fastest growth rates, with the number of internet users across the continent increasing by more than 20 percent year-on-year. Much of this year’s growth in internet users has been driven by more affordable smartphones and mobile data plans.
More than 200 million people got their first mobile device in 2017, and two-thirds of the world’s 7.6 billion inhabitants now have a mobile phone. More than half of the handsets in use today are ‘smart’ devices too, so it’s increasingly easy for people to enjoy a rich internet experience wherever they are. Social media use continues to grow rapidly too, and the number of people using the top platform in each country has increased by almost 1 million new users every day during the past 12 months. More than 3 billion people around the world now use social media each month, with 9 in 10 of those users accessing their chosen platforms via mobile devices.