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We wanted to bring the same level of reliability in our audio products to the video market, so we needed a way to work with all kinds of video feeds to build a TV automation solution. Year over year they continue to rely on our support team because we’re reactive to their needs and we’re there to help them when they need it.Ī Medialooks video SDK is currently used in all products that involve video. They can choose anybody and they re-evaluate every year whether they’re going to keep paying for our support services. Household names have been clients for decades. If one customer asks for something, chances are another customer might need the same thing, and we want to implement that quickly to meet the needs of that customer and gain competitive advantage.Īnd then there’s customer service and support, which Ken believes is the best in the industry: emergency support is provided 24/7 every day of the year. We don’t have a six month or one year development cycle to get something out. Ken cites flexibility and being able to innovate and adapt quickly to the constantly changing requirements as key to ENCO’s success. The company’s presence in the TV market is quite impressive, featuring major brands like CBS, NBC, CNN, Fox News, MSNBC and CNBC.
#DAD RADIO AUTOMATION SOFTWARE#
We interface directly with other companies, software platforms and hardware systems to “close the loop” - increase efficiencies and simplify workflows for stations by, essentially, automating tasks. They are now partnering with another Medialooks customer, RUSHWORKS, to provide a tight integration with their video production solutions by leveraging the built-in data transfer approach available in the Medialooks SDK, alleviating the need for additional hardware. The company’s focus, however, is on the live aspect of closed captioning - ENCO provides one of the few solutions that converts speech to text within a couple of seconds that can be displayed on a screen during a live event or within a web stream. Even for personal preference: many folks prefer to watch videos on mute and read the captions instead of listening to sound. Uploading a transcript to one’s website to tag video content can help with search engine optimization. For people who speak English as a second language, captions can improve comprehension. In addition to serving the hard of hearing community, there are many reasons to provide captioning. Lately, the industry is buzzing about automated closed captioning, which has been improving workflows and allowing stations to accurately caption more content, all while saving money. Stations and networks want to make sure that they are properly licensing their audio and need an automated way to keep track of everything.īroadcasters have been captioning increasingly more content to meet the needs of the deaf and hard of hearing community, as well as remaining compliant with FCC regulations and the Americans with Disabilities Act (ADA). Rights reporting has been a priority for TV stations lately to protect against lawsuits from the music recording industry. From music and sound effects on The Tonight Show and Saturday Night Live to audio reels on CNN, ESPN and Fox Sports, a large portion of what’s heard on television is powered by ENCO solutions.ĮNCO streamlined the process for logging the playback of audio assets, allowing TV stations to comply with royalty requirements from the music industry. We pride ourselves on the flexibility of our software platform and being able to attend to the needs of both small and large broadcasters by providing a stable solution to both.ĮNCO earned its market share in the TV industry by providing audio playout and automation solutions for live and production television. The company is based in the US and leverages an extensive network of dealers and integrators that helps establish its global presence and acts as an extension of their sales and support force.ĮNCO has been in the radio industry since 1992 and proudly serves customers of all sizes, ranging from radio networks such as Fox News Radio, ESPN, Entravision, and Vista Radio to low-power AM/FM stations in the US, South America, Europe, Africa and Southeast Asia. I had a conversation with Ken Frommert - the company’s president since 2011 - about their products and how Medialooks has helped bring them to market.įounded in 1983 as an industrial automation company, ENCO found its way into automating audio for TV and radio stations in the early 90’s, which quickly became the company’s main focus - and it has remained that way ever since. ENCO Systems, based just outside of Detroit, is a leading provider of automation solutions for radio and television.